CEO, Brooklyn Nets and Barclays Center As the Chief Executive Officer of the Brooklyn Nets and Barclays Center, Brett Yormark has overseen all aspects of the team’s move to new arena in Brooklyn, including the rebranding, marketing, and sponsorship sales.Since he joined the Nets in 2005, Yormark's mission has been to make it the most accessible, inventive, fan-friendly, and community-active team in sports.In his role as CEO of Barclays Center, Yormark has oversight for all facets of the sports and entertainment venue, including operations, event programming, sales, and marketing.
In January 2007, Yormark secured a 20-year strategic marketing partnership with Barclays, which includes the naming rights to Barclays Center.
In addition to Barclays, Yormark has signed agreements with 10 major partners for Barclays Center, including American Honda Motor Co., Inc., American Express, Calvin Klein, Cushman & Wakefield, Emblem Health, Foxwoods Resort Casino, GEICO, Metro PCS, Stolichnaya, and Ticketmaster.
Other major sponsors secured by Yormark include Anheuser-Busch, The Coca-Cola Company, Haier America, High Point Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, SONY, and Willis.
In keeping with his goal to program Barclays Center with an unprecedented volume and variety of events, Yormark has secured high-profile programming alliances with the leaders in concerts, professional boxing, top college basketball, and family shows.
Some of the programming alliances include Golden Boy Promotions, a leading boxing promoter; Live Nation for concerts; Feld Entertainment for family shows such as Ringling Bros.
and Barnum & Bailey Circus and Disney on Ice; European Equestrian Masters for equestrian show jumping, and the Brooklyn Academy of Music for unique international shows.
In March 2011, Yormark launched the unprecedented All Access season ticket program for the Nets at Barclays Center.
In featuring the first-of-its-kind All Access Pass for premium season ticket locations, buyers receive several distinctive elements: the opportunity to purchase tickets before the general public to non-Nets events that will be staged at Barclays Center; and access to receive unlimited complimentary food from the ‘Brooklyn Taste’ program, operated by award-winning Levy Restaurants, at designated clubs and all fixed concession stands during Nets games, a first-time offering for a major New York metropolitan area sports team.
Through the arena’s partnership with Disney Institute, Yormark has made great customer service a priority at Barclays Center.
With its comprehensive program, Disney Institute has trained Barclays Center and Nets employees in providing an unmatched guest experience for any major sports and entertainment venue in New York.
Yormark has also been instrumental in launching The Shops at Barclays Center, a vibrant retail destination at the arena.