dubs itself as a hybrid of contextual advertising and text link advertising, letting publishers serve an advertising code which is viewed as a natural link by search engines.In a world where Google is shunning paid linking, takes a different approach and uses what could be seen as a ‘work around’.Here is an overview of their link buying & points exchange system.
Publishers then earn points, which they can use to ‘buy’ links on other sites, or exchange for money.
One interesting aspect of the link points is that the exchange rate is not a constant.
According to TNX, the cost of points raises 2% each week which seems dependent upon the amount of publishers and popularity of the service.
So essentially, by establishing points in the infancy of TNX, those points would be worth more in the future.. Unlike other link buying services however and similar to contextual advertising, TNX does not let the link buyer know the site which they are buying links on, although the company does match up relevant links with categorical sites.
TNX offers targeting by website’s subject (or category), there is also a targeting using the site’s region and Google PR of each page.
TNX makes it possible to combine different types of targeting and compare the efficiency with different setups.Once a link is established, the link buyer becomes aware of the site running the ad.If a link buyer is not happy with their link advertising purchase however, they can remove a link from a specific page.As some of you know I’ve been moving to building my own offers and some other things on the advertisers side I’ll sharing later.In this quest I’ve found the most challenging thing is to flush out the fraud from the legitimate users.Everyone thinks being an advertiser is the way to go right?